I'm fortunately in a company where consultants have not entered, but the headline doesn't surprise me. It seems to be bog-standard advertising. "Detergent XYZZY, now with new extradirtase! Washes your clothes better and cheaper! Run to your supermarket! Now!!"

In a previous job, there were several hired people, two DBAs among them. They were almost part of the furniture, but everybody seemed happy with the arrangement. Their IT consultancy company sent a fat bill every month, and the VP of IT could move part of the personnel costs to another part of the ledger, which made the CFO happy.

I guess it takes two to tango.