I tried (being kind).

What Matrix 2.0 fixes were true pain points which didn't keep me from using Matrix with my closest friends, but kept me from pushing Matrix to most people.

For a complete example, not that long ago (couple months), I had to wait over 10 minutes to send a message to somebody on Element on Android (on the street, trying to meet with them), because I turned connectivity on at that moment for the first time that day, and syncing took that long.

Now, this is instant, so is joining new rooms; This meets most people's expectation.

Having native videoconference is also very welcome, but the old hack was not a deal-breaker.