The fantastic irony of using archive.is to remove the paywall on an article about the supposed modern lack of consumer sophistication.

Aside from that the article seems to completely fail to take notice of the fact that Amazon enjoys a rather extensive monopoly across most of it's operation. Of course the seller will always have more information than you, but if there's a large selection of sellers to choose from, then there's zero incentive for them to use that information _against_ me or to prevent me from having it.

Consumers don't lack savvy, the marketplace lacks options.