All of the above. Currently, a non-technical user who knows html and web development (or has a designer on staff) can use your software or other open source software to create one magazine issue, and then they get stuck. You need to know objective-c to add Newsstand, and its not very intuitive on how it's set up. You also have to host the files yourself.

What I think small publishers would pay for is code that automatically sets that up for them. For example, something that generates the html that sets up a Newstand page inside the app, and then allows me to enter my information (where my files are stored, price, etc) and then shows me where to insert it into the code (or does it for me). All I would need to do would be to upload my issues to my website. Basically, help people sell their magazines, and people will pay you for it.

Feel free to PM me if you have any questions about the issues we have been having.