Making the use and possession of “druuuugggsss” illegal only further feeds the prison pipeline and is not what a nation state should be doing anyway.
What humans do in their own time to their own bodies should not be looked upon by a government as any sort of illegal at all.
Of course to “help” is the severe lack of mental health and general healthcare, a set of “spooky” marketing tactics decades long, and a for profit industry loving tired, exhausted, scared of prison (and each other) labor.
In terms of what corporations do: fuck every last one of them, regulate them to the top and put in prison the boards, shareholders, and supporters of those corporations who market to children/etc using the very same laws we already have regarding endangerment, etc.
The problem is that when convenient corporations are treated like they have morals and “good humans” behind them and when convenient they are treated like simple numbers on a spreadsheet… at fault for nothing.