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Makes me wonder how may of Apple's Think Different personalities were paid for their "endorsement".

[1] http://en.wikipedia.org/wiki/Think_Different

I would bet a lot of money that every single one of those photos and video clips was properly licensed by Apple. It's not even that complicated a commercial for that sort of thing--compare to the first iPhone ad, which probably had 2-3 times as many copyrighted clips:

http://www.youtube.com/watch?v=8nyYloJyq9M

I just finished reading the Jobs biography, and I believe you're correct. Isaacson writes about Steve personally calling the editor in chief of Time Inc to get the famous picture of Gandhi which isn't available for commercial use, and meeting with Yoko Ono to get the pic of Lennon.

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