It's a deceptive business model, and people feel deceived and no longer want to do business with that company (surprise!).
There may be some similarities (like when they used to let people upload full movies and TV shows), but it is a big stretch to paint YouTube and Medium with the same brush.
Medium should invest in UX study, get to know better their targeted users and implement a paywall that is _just_ painful enough so that it doesn’t cause the customers to associate your brand with a negative concept.
You can trick us into paying, but do it nice and sweet! We want to feel like you deserve it, not that we got forced.
hmm, not sure what you mean. I have a gmail account from early early days, and I've never created a youtube account. I would've accepted it if they forced it on me, but given the choice I've never seen a reason to create one. They nag me to create one if I forget and try to upvote, or comment, and they nag me for subscribing on the regular also.
perhaps if I created a gmail account later on it would come with youtube?
This is the exact same thing: shitification.
Make a cool product at a loss then make it shitier to use to bring as much money as you can before enough users exit to break your network effect. You can even make it last longer by making it as hard as possible for your users to leave.
If the process is not entirely clear to you, look at Twitter. (Elon Musk is incredibly not-subtle at this). Everyone of those monopolies are "too big too fail" until it does. Yahoo was like this. Tumblr was like this. Facebook and Twitter were considered as indestructible gods yesterday: they look incredibly fragile now (I’m teaching to CS students and they consider facebook as "the thing used by their grandparents"). Youtube is indestructible? Every single creator is complaining about having video removed/unmonetized while every single person I know is baffle and annoyed at the number of advertising they get. Wait for the moment when people will hear about Peertube.
What most people fail to realize is that "failing" is never a big nova disappearance. It’s more subtle, becoming slightly more irrelevant. Yahoo is still there after all. Youtube/Facebook will still be there in 10 years. (while some may even wonder if Twitter will still exist next year). I keep hearing that "mastodon will never replace Twitter" while it already has: there are now more links to toot on HN homepage than links to tweets.
What few realize that it is all part of the plan when running a VC business. You have the "invest phase" (everything is free, growth at all cost) then the "cashing phase" (aka "shitification"). VC never invest without an horizon. So, sooner or later, money will flew out and the whole thing will fall. People miss it because the brand usually keep a residual value which keep the light on.
That’s why the only long-term sustainable solution is free software. Free software are the only software that can stay successful for several decades (sometimes without major changes in their architecture, which is awesome when you think about it).
That’s why, all in all, Medium must fail. It’s all part of the plan. I was lured in myself years ago but I painfully exported all my medium content to my own blog. It took me years to realize that any centralized platform is one signature away of being elon-musked.
> I’m teaching to CS students and they consider facebook as "the thing used by their grandparents"
Mostly true, but that isn't that bad tbh. Grandparents have income, grandparents have time to spend, and grandparents aren't prone as much to jump to the next new shiny thing. True, they will eventually go away, but it's not going to happen very soon. So if that is true, Facebook has at least a decade, and maybe more because my generation (which would roughly be "parents" to your students) also uses FB, though much less now.
> I keep hearing that "mastodon will never replace Twitter" while it already has: there are now more links to toot on HN homepage than links to tweets.
Is there? I see two tweets links, and none of the "toots" (I will never get over the fact that this word means "fart"). I am no fan of twitter, but I am not sure how Mastodon would be better - all censorship fans are already there. I mean, you could use it as a blog, I guess, but why not just use a blog then?
> Free software are the only software that can stay successful for several decades
I was thinking that too, for a while. Until culture warriors started attacking the free software. Now I am not so sure. I mean, they probably won't be able to take down a huge project like Linux - too many people depend on it being there - but I am pretty sure they could destroy any smaller project. Think about it - how much abuse would a person be willing to take based on something they don't even get paid for?
Free software isn't enough though, we need publicly run platforms that are not driven by profit interests. I think the only way this can work long term is if those platforms are sufficiently decentralized that the damage can be "repaired" when individual instances fall.
The alternative would be government- or non-profit-run infrastructure, but I am not confident that that will hold up against money interests. See e.g. ICANN and the increasingly monetized domain name system or the sellout of Freenode how money can corrupt or take over such centralized platforms.
A few days ago people here said their Google trick is appending 'Reddit' to the query. Not Quora. Not other dedicated Q&A sites that have been around as long. Reddit the free (minus the dumbass mobile app prompt.)
Same for log-ins. Pinterest? Forget it. Twitter? Just missing a replacement.
I don't know what analytics compel these guys to put a gate in front the platform. Just accept what people are willing to give you. I guess they wake up one day and realize everyone just moved on.
By inserting ads every few posts in the feeds, letting users pay for bonus features and letting users pay for bonus features for others as a show of approval.
People don't generally go to Reddit to read one single thing that was linked from another site, so the kind of "engagement" platforms like Medium are struggling to achieve through incessant nagging happens a little more naturally. It doesn't have to dedicate a third of the screen area to links and thumbnails of totally unrelated articles, because I'm already in e.g. /r/StarWars where people voluntarily organize exactly what I was interested in reading about when I went there.
You also don't have to be as wary of the hustle because unlike Medium, as there's really no straight forward way to make money off of "engagement" with your Reddit posts and replies. You aren't there arguing about some detail in Star Trek TNG S03E14 with /u/dickmonger in order to boost your LinkedIn profile either. Even at its worst—a bunch of idiots dropping vulgar and/or trite oneliners in response to some banal news article experienced entirely through the headline because the article itself is paywalled—it has a sense of honesty and realness that you don't get when people are deliberately trying to culture profitable personas and turning every semblance of original thought into revenue streams.
> Also Reddit has never been a huge moneymaker,
Is Medium? I don't know that either of these companies make their profit public, but I have a hard time believing that Reddit performs worse than Medium. As someone who ends up reading an article here and there on Medium very occasionally, the changes I see between the visits tell of a company desperately struggling to keep investors happy.
A lot of communities are not like this though. There's a lot of good ones too.
Some still use Facebook and complain about limitations to this day. Though as much as I'll never like Facebook, they do a good job and have the functionality; where they lose people is starting to shove irrelevant seemingly outrageous posts to make people click on more stuff.
Medium and Twitter have a real thing going on where they absolutely can monetize part of their user base. Have 50k people pay $20 a month, you got $1M monthly revenue. Easier said than done of course but it's achievable. There are a lot of book and art nerds out there and not all of them count pennies.
The internet business models largely missed out on such opportunities. They are myopic and laser-focus on what SEEMS to be the biggest earning strategy to them. They completely miss the fact that people still love to gather and discuss with like-minded people.
Finally, of course there are other services doing this for free so the value proposition might be hard -- but again, it's achievable. Remove trackers, minimize telemetry (as a dev I understand you can't do without 100% of it), remove ads for paid users, make the site fast. People will hear about it and come.
But of course, somebody in the board says "we need more engagement and more ad revenue next month" and all mid- and long-term strategies get thrown in the bin right there and then. A kinda sorta tragedy of the commons thing in internet creator monetization businesses.
Frankly I'd gladly pay $20 for privacy-preserving focused online service that does exactly what I want. And I believe many people would as well.
The problem as usual are others poisoning the well e.g. Netflix et. al. because they are kinda commoditized for many people at this point and they perceive them as impossible to live without.
Websites (forums, mostly) have figured out they'll actually drive more traffic if they didn't have a sign-up wall.
The signup requirement is myopic, some PM looking into the data and doing some math they can make more $$$ per unique visit if they make them sign up, not realizing the long-term harm it creates because it drives the unique visits way down.
Or you'll do what?
Somebody could enjoy building a site for awhile, but not ultimately enjoy running it, so they sell it, because included in the value of that ongoing concern is the option to shoot for the stars.
I know it's cliché, but the classic quote remains true:
> It is difficult to get a man to understand something, when his salary depends on his not understanding it.
Do these platforms provide something useful compared to something like write.as which is based on an open source solution? Is their tools so much better than the open source alternatives?
Burn money to bring in users, then monetize and exit.
So I could imagine it's not on their radar for something aimed at bloggers - of course some will be developers too but not too many.