I haven't really given it any serious thought but I'd likely start with trying to more strongly codify the good parts (incentivizing smaller circles inside of the larger structure, making systems for patrons/vassals to play together in more meaningful ways, etc) while highlighting the positive actions that players could do / benefit from. I don't want to say AC was TOO opaque but a lot of it definitely suffered from being over designed for a very hardcore market.
Loved AC. Bots kind of killed it IMO (something I feel bad about contributing to), but also new MMOs (WoW decimated the competition when it came out). I remember a portal / recall trick with two vendors, where one would sell a specific thing cheaper than the other would buy it. This was before eBay cracked down on virtual goods. Interesting times.