Case Study: 50% Productivity Increase with Better Quality?
streamfocus.wordpress.com
streamfocus.wordpress.com
(YC Comments on the link greatly appreciated)
Another example, we would really appreciate feedback on our new logo at http://www.streamfocus.com which has been difficult to finalize.
Edit: http://www.oreillynet.com/pub/a/mac/2005/03/08/productivity.... ; it has a link to a Python implementation based on plain text files, which is something I once did too for myself, but regrettably I didn't follow up with it.
"Getting Things Done" is a great productivity breakthrough as well, and when combined with lean, is really impressive - which is what we are doing. Lean helps provide the framework for what to do and how to do it, while GTD helps you actually get it done.
One of the enhancements to GTD that we've got is that rather than think about the next action you need to make, we provide a way to think about the next stream of actions which can can be templated for future use - it has been a great boost for us.
Right now we have a very "geeky" looking UI with the excitement of a slide rule with a pocket protector - it is strictly functional. If you understand the system, which the current users do, it works well. But if you're in for the first time, you would have a hard time knowing what to do without someone walking you through it. The goal of the redesign is so that anyone just looking at the screen will know exactly what the options are and how to work with the system without any tutorial.
I'm vanishing into a fit of interface redesign for the next 2 weeks, at which point we'll have screen shots and let people in to play with the tools - the context focusing and ActionStreams are especially cool. We're calling it our UI launch, and with feedback from that, we'll role into our full beta launch. We are getting excited about it after a good 7 months of hard programming + a few years of research, which explains my too often mentioning it here (which I'll try to refrain from to avoid being considered a spammer, which is not my intention).
The shape of the blue Stream word suggests 'wave' rather than stream. The exaggerate bending also feels kinda cheap, like "hey, look what I can do with my new Amiga" (OK, showing my age here). I think you really want this word straight.
You may want to take a look at the antialiasing in both words; I'm no expert, but it looks kinda fishy to me, esp. since you're advertising focus.
A minor one: I think you got the kerning wrong in F o c. They are a bit too far from each other- at least the F is.
The red dot could work if you somehow harmonize its color with the 'Stream' color. Three unrelated colors is maybe too much in a logo, esp. a mostly text based one.
HTH.