I actually forgot to mention a very important differentiator. If you self-host N8n and you'd like to connect say your Asana or Gmail account, you have to own your own app or get an API key.

We have a cloud auth service, that even if you self-host us, you have the option to automatically connect your account with our predefine OAuth 2.0 app which makes the experience seamless if you don't want to take care of auth. We found that this is a very important feature to simplify the UX!

We think our UX is simpler for users who don't wish to get involved in too much technical understanding. We heard from many users that N8n was a bit too technical to them. Thank you!