GoDaddy's entire brand presence was based on objectification of women for their early life. After GoDaddy's founder Bob left, it got better. Bob was a character and arguably the entire reason for the insane brand -- strange, strange man.
The first day of our internship they briefed us on that history. Bob had thought that the market for small-businesses in need of a domain name were men aged 35-55. Once bob was gone, actual market research was done and it turned out that over half of their clients were women, so he had completely mis-identified the market.
But, because of the commercials, the brand recognition was over 90% in the US so they couldn't change the name.
https://abcnews.go.com/Business/daddy-ceo-bob-parsons-africa...
Of course it's totally valid to make whatever decisions you like, but there is something disconcerting to me about how we judge our hands clean as long as we pay someone else to do horrific things to animals. Personally I think I probably do worse moral harm than killing an elephant every time I buy a dozen eggs or a Costco rotisserie chicken.