Sam Altman calls Google a lethargic search monopoly
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Once the search prompts becomes the end point for answers, and they never follow reference links, we're on to something else, something completely different. What happens to the web when that happens? Not many people are talking about that.
Some day I'll happily walk away from Google, but I respect that their model, through schema.org and being based on the open web, creates generally useful metadata. Sure, it's open to being gamed, which has had drastic negative effects, but that's not completely their fault, there's no easy answer to any of this.
This isn’t true. They are well-known for taking information from the crawled pages and displaying it directly on the results page so people stop visiting the sources altogether.
This will only accelerate with LLM “search engines”, but let’s not pretend Google’s above doing the same thing. They happily do this themselves.
How Google eats a business whole:
https://theoutline.com/post/1399/how-google-ate-celebritynet...
I have a content website with some tables that I compiled from carefully scouring forums, taking my own measurements, and from people emailing me new info.
Well, Google just displays my tables in the search results, so no one needs to visit my site. This may be great for a user, but it's a real disincentive to create content if Google is just going to scrape it and display it.
Last time I looked, my site ranked #1 for the searches above, but a user would have to scroll through 3 screens worth of whatever else is on a search results page now to get to my link.
Of course, it would be suicidal for Microsoft to just provide answers, they also want the advertising revenue. But do they expect it to come from the page sources, or something else, which adds its own distortion. Another dimension to examine.
All the benefits of deep learning (natural language understanding, context, engaging answers) make this ergonomically possible and not able to be replicated using symbolic AI. It's frankly irrelevant to the discussion right now and will at best imho only play some part in the overall process. If attributable sources are important, I think it's way likelier that a deep learning approach will be used. But I think for most queries answered by an AI this will not be important since they will be trivial and I expect for the rest you switch to the normal search behaviour to be able to trust your source.
It's pretty hard to imagine any answer that is useful, no matter how trivial, if it's wrong 20% of the time. Deep Learning is an amazing parlour trick that can be useful in the right circumstances, which basically means an expert has to be present to interpret its results.
I'm not convinced having a fully padded conversation is what people want. I find it annoying. Google was on the right path with snippets, they just need to make them easier to consume and emphasize the fact the search can be continued. I think Google is being very conservative, partially for safety reasons, but also because they won't take chances if they don't have to.
Of course, all these searches would be much more useful if they had more intimate knowledge of the searcher, but that's another dangerous path.
But that means that the error is independent of the search term. That's not my experience. Of course you can't trust it 100% but I think it's pretty good for easy searches to a degree that I would trust it to be correct. You have to get used to the tool. If the accuracy is good enough for easy search terms for people to get some use out of it, then we have a product I think. Of course it's probabilistic but even wikipedia is wrong sometimes. These things won't be correct, it's always an approximation, but that's also a reality of live. Information is inherently unreliable and so are our tools.
Just view those tools as you would view humans. They help, they can be wrong, and if you need confidence you have to get some sources. At least that's how I would view them.
Wether this all works out is another question. But it's an approach different to search as it exists and may complement it. People thought Siri would revolutionise everything and then it didn't.
Google just delivers the most popular sites. Not sure what you mean when you say it's about sources.
ChatGPT and the like are completely opaque.
A more honest "knowledge engine" would be one that did not draw conclusions but simply replied with the links relevant to your question, letting you judge the quality and draw your own conclusions to not have the engine carry that burden itself.
And then you are back to a traditional search engine again.
Thats neglecting the facts that humans lie and are opaque as well. You never know when a "reputable" person will stop being reputable. How ML vets its sources is going to be the relevant question going forward. While MLs are black boxes, their objectives and measures are not, and the companies should make them transparent. After all, it is only going to increase trust to their systems
The "sources" for Google have become a competitor between spammers.
I fear what may happen once the world starts trying to game AI results towards their own commercial interests.
Spammers ruined Google, at least for my use cases. What will spammers do to AI?
> what is fc barcelona's latest result
> FC Barcelona's latest result is a 2-1 win against Real Betis in La Liga on February 5th, 2023
Half truths, whole lies. Barcelona's last game was in Feb 5 indeed but against Sevilla at a 3-0 scoreline [1]. The 2-1 win against Betis was in Feb 1 [2].
In fairness this escaped me. Pretty close to the truth. What tipped me off was my next question:
> who scored the goals
> FC Barcelona's goalscorers in their 2-1 win against Real Betis on February 5th, 2023 were Ángela Sosa, Rinsola Babajide and Natalia Montilla.
Bro, I've no idea who those people are and they certainly aren't FCB first team members.
(Unfortunately, ChatGPT is at capacity atm so I can't replicate the same experiment. Maybe Perplexity is just a poorly-written/trained bot.)
In contrast, I just have to type "fc barcelona" in Google to get their most recent results accurately; then click on those results to see who scored the goals, accurately once more. It even helps correlate the actual game date to the confusing "matchday" league taxonomy.
My point being, LLMs have been impressive in their current iteration but I don't think they will replace traditional search anytime soon. Maybe it will eat at the market share but I don't think this is an existential threat to Google. Even the fact that ChatGPT is at capacity at the moment says something about the real-world viability of LLMs as search engines. 2012 called and is asking if you are web-scale.
[1] https://www.eurosport.com/football/liga/2022-2023/live-fc-ba...
[2] https://www.eurosport.com/football/liga/2022-2023/live-real-...
Sam Altman just seems to be behaving like any regular CEO here. Praising their company's tech integration into Microsoft, which will pay them a fortune. Saying Google search is old and lethargic and Bing is amazing.
It may turn out to be true, but consider the source.
Well, the "serial killer" would be more apt description based on that.
All Google has to do now is redo their UI a bit to make you the user feel like they are experiencing the ChatGPT experience.
It's also obscenely hilarious how much hype there is around this whole topic, knowing very well that neither Google or Bing will turn their search engines into the actual ChatGPT interface.
You think Google is about to wipe out its ad business to appease a small portion of its userbase? Think again.
> You think Google is about to wipe out its ad business to appease a small portion of its userbase?
These 2 points are in conflict, because of the innovators dilemma: they might be hesitant to cannibalize a good business.
Both Google and MS are about to rewire their businesses in a more than superficial way to accomodate this kind of 'search'.
Yes - a lazy incumbency won't want to adjust their algorithms - but MS will force their hand.
ChatGPT is a bit like what we always imagined or wanted out of Siri and it represents a new dimension of quality interaction.
Google was 'search' really now it's 'finder' chatGPT is like 'helper' and they will be a bit fused.
The challenge is going to be how can Google remain true to search and find, whilst overlaying 'interactive helper'.
Either that or they switch google search to display ads and everyone looses their minds at once
It has this massively profitable search business that it needs to protect at all costs. It doesn't want to be seen as a competitor to everyone publishing web content. If it answers questions in the SERPs it will consume screen space from in-search ads and reduce page clicks to pages that show Google's ads. So I think that is less about lethargy and more about being scared to disrupt itself. If it shows some AI-generated content that is perceived negatively it could cause reputational damage (like Boston Dynamics was) and cause advertisers to not advertise with Google.
And this fear is a classical instance of a large company being scared to do anything that could hurt its primary business, which reduces innovation and its ability to act in a forward-thinking way. This gives a chance to competitors that don't have this same fear of hurting their profitable business. Often these are upstarts like OpenAI.
I'm not sure Bing doing the same thing a bit more with technology probably less suited for typical search questions is quite as disruptive as is being made out...
1) I want to find a certain website
2) I want to find an answer to this question I have
These often overlap, but not always. Google used to be great at 1), then progressively started to solve 2). LLMs are better at 2), but are useless at 1). It's like Google wanted to become a search engine for people who don't even know what a website is and just go to Google for 2).
I think the products "search engine" and "chat bot" should stay separate.
However, I'd like to see LLMs merged with WolframAlpha.
At the same time, I've containered much of my interaction with Google so it can't draw on my past history. So I have no idea what I'm missing. It did have a tendency to feedback loop a bit too much for me in the past, pigeon holing me to specific websites. There's a huge trust issue, you leak your ID in about four common regular queries so I'm not so sure I can even beat it.
The core point here is that search isn’t going away, LLMs are just being added on top. They’re not gonna just turn off their page ranking algos, cause LLMs are worse than useless without cited sources
3) Filter out SEO spam and other crap out of the two.
Which is slowly becoming worse, and I'd imagine that would only accelerate now that would-be SEO spammer could just feed ChatGPT like and get a prompt for reasonable (for search engine bot) article
Everything up until that point I could attribute to ignorance and laziness instead of malice. But at some point somebody at Google suggested that a new way to drive ad clicks could be to confuse and trick their users, and everybody else in the room nodded along.
Google 2012: let's make Ads almost look like organic search results, everybody in the room nodded along.
corporate greed repeats ...
But why pretend ads won't infect "ChatAI" services:
User: "Find and read me a nostalgic poem from the 19th century"....
[processing]....
ChatAI: "Introducing the Chicken Mince Big Mac with Super Special Sauce Combo Deluxe Mega Pack! For a limited time only".....
"He is not here; but far away
The noise of life begins again,
And ghastly thro’ the drizzling rain
On the bald street breaks the blank day..."1. Google is one of the most beloved brands in the world. Only Apple's brand is stronger.
2. Chrome has taken over Windows and it's the default browser on Android. Also, Google pays Apple to be the default search engine on iOS.
3. Bing.com on desktop is already years behind Google in UI & UX. Add the ChatGPT part on the right side of the search results and it gets from bad to worse.
4. Google will release a competent answer to ChatGPT at I/O 2023. It's going to be much more polished than Microsoft's version. Microsoft will steal some users from Google but Google will recover. Like Satya Nadella said in the recent The Verge interview, they are looking to steal away one user at a time.
Search for anything vaguely controversial and it'll likely just respond with its equivalent of “I'm sorry Dave, I'm afraid I can't do that”
I don't need to use chatGPT to look up crime statistics, most of the info that you'd find on these "news" sites are just as bad.
0. https://ai.googleblog.com/2017/08/transformer-novel-neural-n...
Though he's obviously right.
What's interesting is that so few people are in a position to say it out loud.
That says a lot about the power dynamics of the Tech World.
Sam obviously has another 'lazy monopoly' to protect him from the fallout from his PR statements; or more likely they're chosen words and he's now working for the 'other lazy monopoly' saying what Satya does won't say.
Everyone should recognize the fact this language is being used as a welcome shakeup in the system.
When Epic spoke out against Apple they failed to start a revolution and paid a heavy price, though it's likely they did get some balls rolling.
If any of you are younger than 30 it might literally have been since you were a teenager that we had a lot of 'game' in the system.
Things have consolidated in the last decade, it really did used to be much more wild.
I'm not being cynical, negative or even 'harshly Darwinian' when I state that I really hope one of the Big Cos crashes and burns. The system needs to be loosened up. We don't need 'decentralization' but we do need out from under the thumb of the very powerful tech companies.
ChatGPT is littered with these things once you actually get down to business with it.
This raises many philosophical questions for me. Is the AI hype trumping responsibility? When is AI good enough? "Always check your sources", sure, but the point with AI is that it can, and will, reply to questions where sources are missing by compiling a very large sum of knowledge and drawing conclusions.
Do you think these are words Sam will have to eat up? Of course, Google search results can also lie, but at least you know which kinds of sites you are looking at and if they are renowned. The new Bing Chat AI _will_ list its sources but it's still drawing conclusions and compiling facts from cherry picked data from the sites. So you still end up squinting, second guessing it.
I'm sure I will jump on to the new Bing AI ASAP, hell I'm a computer engineer after all and get hyped about these things, but I also admit that the failure of LLM/GPT AI to admit uncertainty, but conversely also be very willing to be bold. A dangerous combination if there ever was one that I think is an early red flag we should heed to.
Even if Bing successfully sticks a ChatGPT into it's search engine to give you a first good guess before you have to look at the actual search results... do you know what will happen? Google will do the same, and everyone will keep using Google. Why? Because if the ChatGPT answer is wrong, no one wants to pay the price of using Bing. Google has an enormous incumbency advantage. Search is going nowhere.
The entire model of it is shifting. Prior to chatgpt, it was ad supported, now that it is 100% in flux in my opinion.
Absolutely YouTube has been the most successful Social Network of last 7 years. It is amazingly powerful and I use it daily. But, Google bought Youtube in 2006 and the platform largely benefited from improvements in networking and productivity tools more than in product innovations.
With ChatGPT I use Google search significantly less when writing code and debugging errors.
What's the point of search if most I can get are promoted results?
The issue is, promotion by more $$$, instead of more quality.
An early investment and strong commitment does not guarantee for you to be the first, as we have seen with ChatGPT. But I think google can move so quickly that it won't matter much.
This also means we are not yet in AI-Winter. Yeah!
I am developing quite heavily in AI and hardly found a use for Google's ecosystem. Colab is nice, I guess but the documentation is impossible to comprehend and just running a local Jupyter notebook to test a few things is usually much more efficient.
I might pay for this if this was indeed possible. A very big chunk of the results on a typical google search are to algorithmically-generated content, and this will probably only grow.
The serenity with which ChatGPT provides false information, the lack of alternative responses and sources in the answers makes for a quite a challenge for a search engine. Can it be done in a way that dethrones Google? I'll believe it when I see it.
But I was curious about DuckDuckGo and Gabriel's take on this, https://twitter.com/yegg... not a word.
AI is a scale game, how can they offer this without blowing all their revenues to MS?
Google is no longer a Unicorn it is a Shark... Sharks have been around for a long time.
A great white would have launched a GPT api competitor far earlier and recognised the search replacement use case.
GPT3 came out in 2020. People had used it as a search like function in 2020, we’re coming up to 3 years and only now they’ve acted to then bum rush into a competitor that’s demo tanked the stock?
There is a small smell of "we want to build this" vs "we should buy that"
ChatGPT demos only highlighted the fact that search could be so much better than what we have today, people were already disappointed/bored by Google search, but the status quo was seen as too entrenched. Now Google search is really looking bad and outdated, and quite a lot of us are realizing that something much better is possible.
The AI war has started, this is good, healthy competition, for once.
As much as I don't like SEO driven search I'm not sure if this is right direction. From technical point of view it could be but I'm worried how this will be gamed.
I have no idea about the potential roadblocks ahead. But we can all see the potential.
The thing is, old search is dead (and has been for a while if we're being honest) so it will be replaced by something at some point.
No matter what, I believe that monopolies are bad and competition is good, but of course we could end up with something even worse than what Google search is today.
Are we to assume he actually knows anything other than neuro-grift?
I’m not buying it.
We need another Stable Diffusion-like disruption for ChatGPT and GPT-4 involving open-sourcing the model and being a rather smaller model which can run on device to ruin ClosedAI's rent seeking.
How many iPhone users skip apple photos and install google photos like they do with maps?
>How many iPhone users skip apple photos and install google photos like they do with maps?
Given it had over 1B active users back in 2019, my bet would be on "a lot".
> Given it had over 1B active users back in 2019, my bet would be on "a lot".
Those are mostly Android users, or ex-Android users as discussed. You are the first human being I have ever met that has specifically praised Google photos over the competition and you can't tell me why, so I'm not inclined to change my mind about that.
> YouTube and Search, that doesn't make them part of Android.
That's true. But people specifically choose YouTube (acquired 2006) and Search (launched 1997) over competitors, as discussed. I'd be surprised if Settings or the Android lock screen didn't have a billion users. That doesn't make them significant.
So yes: Google haven’t released a major product in fifteen years.
lethargic
adj 1: deficient in alertness or activity; "bullfrogs became
lethargic with the first cold nights" [syn: {lethargic},
{unenrgetic}] [ant: {energetic}]