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They look different because they ARE different. One was shot on film and the other was shot digital and then they used Filmbox to apply the film effect. It's two different pieces of source material, which means they had to act/film the scene twice.

Ah, oops. Thanks.

I did the same "wait these are different source materials" double-take.

I think it's deliberate that they are different enough to notice. It reinforces the point of the comparison, because it would be impossible to do the comparison correctly using the same source material. It makes you consider what you're looking at.

I presume the stills are taken with two different cameras, film and digital.

Marketing trick. Make the film version more somber so filmbox is perceived as the better, happier choice.