It was flagged for being misleading and conspiratorial. There's literally zero evidence in the article. Also, the White House did not deem it "important", it deemed it to be circulating widely across social media despite factual inaccuracies and zero evidence.
Seymour Hersh is notorious for his anti-American conspiracy theories. He leverages his Pulitzer Prize from the Vietnam War (which he mentions at every turn) to present these ridiculous theories with literally zero evidence.
He's promised evidence "coming soon" on a number of occasions to prove his conspiracy theories, and nothing ever comes.