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Comment by kanebennett | Hacker News Reader

Thanks for your interest!

-While we will gladly accept traffic from almost anywhere at the moment, we are restricted to English-speaking audiences.

-That isn't an issue at all: we don't require a continuos 'spot' per se, a segment of your monthly traffic would be perfect.

-While the size itself is flexible to an extent, we do try to ensure our ads are subtle and non-intrusive, and the 250x100 rectangle is a perfect medium for that. Furthermore, the Leaderboard and Tower formats really aren't suited to the static (no distracting animations) design we utilize.

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You should really re-think your stance on the size. As a website publisher, anyone wanting to run a non-standard size is going to have to A: pay me for an exclusive spot, because I can't run any other ads in that slot and B: pay for my time to write custom code for your ad. Doesn't happen often.

That's all assuming that's a size I can even fit into my design without making the site look bad. The 250px width is awkward. For us, our right rail is sized around a 300px wide big box ad, 250 is enough off of that that it's going to ruin the solid right-side margin we've designed.

Thanks for the details Tyler! The size is of course flexible, by suggesting 250x100 I was just trying to give a general idea of the small, non-intrusive style we're requesting. I've updated the post to make this clearer.

Look into the IAB (Internet Advertising Board) standard sizes. You want to pick one (or more) of those.

I don't know what traffic, if any, I'd be able to donate, but if it was more than 0 then most likely leaderboard and tower impressions are where it would be - MPUs are usually completely sold out.

As to non-intrusive, as a general policy it's something I agree on, and we look for in our paid clients (possibly not to the same extent as you, I don't know), but ultimately our sites still fit traditional banner advert sizes.

Do the charities not mind about nationality of their audiences? Even if they don't, it often makes a big difference to publishers. For example in my case, US impressions are very different to UK impressions, which are very different to Swedish impressions... etc.

edit: I also completely second TylerE's comment, he's absolutely right.

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