Haha. Yeah I noticed it right after I posted. I did read the entire blog post though before commenting. I didn't realize they did online advertising until after I went to the main website.
I guess I was misled by the coffee cup with what looks like an advertisement on the sleeve.
I do love the coffee cup advertising paradigm as an idea though - maybe it's something we'll look into!
Yeah, it's great. It is already being done, but that doesn't mean there's not room for more competition. You could probably outsource the printing and I still think the coffee house crowd is the right demographic for charitable advertisements.