We are drowning in data, it's all around us. Information overload is real. Data enables most of our daily digital experiences, from operational data to insights in the form of user facing analytics. Data systems are the backbone of the digital life.
It's is an ocean and it's all about the vessel you pick to navigate it. I don't believe that the vessel should dictates the size of the ocean, it's simply constrained by it's capabilities. The trick is to pick the right vessel for the job, whether you want to go fast, go far or fish for insights (ok, I need to stop pushing on this metaphor )
This visionary paper from Michael Stonebreaker (2005) predicted it quite accurately and I think is still relevant: https://cs.brown.edu/~ugur/fits_all.pdf
Databases come in various flavours and the "trends" are simply a reflection of what the current era needs
Disclaimer: I work at ClickHouse