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Having ChatGPT be able to take verbal inputs and give verbal replies in Cortana's voice would be pretty neat.

Then you just find a way to make it a standalone thing not reliant on the internet, like in some sort of module or hard drive.

Then you put that module into a full body suit that has 2-way speakers in the helmet.

Congratulations, you are the Master Chief. Welcome to Halo.

The risk-reward proposition of LLM advertising is clear, you eat up Wikipedia/SO/Quota/News/Blogspam traffic (sizeable % of overall?) and get to inject your own ads into it.

Risk-reward of MS spending a lot to beat Google Search is more dubious.

M$FT after all ;)

Cortana is dead, though. So makes no sense to implement in a product that doesn't exist anymore.