If you actually look at what we'll know it's virtually nothing. All the info anyone will see are some vague statistics that help no one. FLO would be very unhappy to see their certification dragged around like this. While this certainly will make fanbois feel good about themselves, the people paying attention see that nothing is really changing.
http://www.thisamericanlife.org/blog/2012/01/a-response-to-t...