This paper is 8 years old and it was somewhat obvious then.
Scalability! But at what COST? https://www.usenix.org/system/files/conference/hotos15/hotos...
A big single machine can handle 98% of peoples data reduction needs. This has always been true. Just because your laptop only has 16GB doesn't mean you need a Hadoop (or Spark, or Snowflake) cluster.
And it was always in the best interest of the BD vendors and Cloud vendors to say, "collect it all" and analyze on/or using our platform.
The future of data analysis is doing it at the point of use and incorporating it into your system directly. Your actionable insights should be ON your grafana dashboard seconds after the event occurred.