I like the integration and the helpfulness, reminds me of the ships computer off the Enterprise in Star Trek in that it can be very useful for collecting information to help learn and make decisions.
Things I don't like: This adds a layer between content creators and the user, its opaque, we don't know what filtering, censoring is happening, how accurate the information is that is being derived, how laws are being interpreted, how legal, untested gray areas are handled.
Also how are the content creators going be compensated, I think this could lead to more and more content being put behind barriers to help protect income and IP.