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I think that boils down to:

A) Get lucky.

B) Be the only choice.

C) Get a massive corporation to back you.

Otherwise you can't ride the network effect to the fullest.

Which is what I would call "organic growth". The exactly same thing happened with Python originally too. It took a very long time for Python to show up in "the industry" and in many ways it never did because it only shows up in certain parts of it.

Fair perhaps indeed it really is a matter of time.

> but has not (yet) had a massive industry adoption

Amazon, Microsoft, Google, Dropbox, Cloudflare, Meta. This is a list of companies I could think of quickly, that don't just "use Rust" they are "heavily invested in Rust".

If this isn't "massive industry adoption", its not clear what is.

Well it's not to same level as Java, at least that's how I understand.