Ask HN: What will happen with content once the AI starts to dominate the search?

Both Google and Bing are bringing AI into their search engines. It seems to me that SEO will actually become AIO (AI optimization or whatever term they will invent).

I remember the world before search engines and internet. I can't imagine the progress that we have today without them.

Google earns money from adds, if the will procure answers based on your questions how will they create revenue?