Diablo II postmortem by one of the creators
gamasutra.com
gamasutra.com
"Diablo II took more than 40 people and over three years, essentially because we made two or three games and pared them down to the best one."
They dogfooded:
"We strive to hire people who love games, and we make games that we want to play. ... As a team, we don't have to wonder what our audience wants, because we are our audience."
While I never got into the original Diablo, I spent too much time in Diablo 2 LOD. As the article talks about, there is so much variety in builds for each character class. The game was made to be addictive so that "There's always a quest that is almost finished, a waypoint almost reached, an experience level almost achieved, and a dungeon nearly cleared out."