> yes, conversational AI agents will replace typing searches into a text box, but b) I see no reason to think that Google can't easily monetize that format.

Current user workflow:

- ask question in google.

- get shitty results

- checkout 5 pages worth of results are try a few more searches. In the process you've seen 5x the ads you would've maybe 10 years ago when the results were better.

- In the middle of this you maybe clicked on 3 or 4 sites that were spam sites which themselves had on adsense ads.

New workflow:

- Ask google a question.

- Immediately get a detailed thought out prospectus, or presentation, or whatever with a top-down overview of what you wanted, maybe you're still curious so you ask a couple follow up questions. Unless they put an ad between every sentence, you'd only have seen 1/10th the ads in the 3 replies it took to come close to google search.