> "80% of design is technical and 20% is creative."
Can you provide an example of a 20% creative decision that has no technical aspects?
Can you provide an example of a 20% creative decision that has no technical aspects?
These are the things I struggle with when designing generic corporate marking websites. I'm not a designer but I've worn the designer hat many times. I always warn my employer/client that I'm more of a technical designer than a creative one. Nowadays I just stick to application design since it's 100% technical.
Example: as someone who's more technical than creative I could have come up with the overall layout of the Excalidraw+[0] website but I don't think I would have thought about adding circles around keywords or the dashed line that leads users down the page.
For example, once the basic IA is worked out, you could have a phase of the project called "flourishes", where your knowledge of illustrative techniques, eye-tracking, colour theory and UX tricks and so on, guides the design. Along with business needs, communication preferences... Another phase could be "product photography" where knowledge of what makes a good photograph comes into play.
But yeh it's usually easier to get a professional designer who enjoys and does these things all day long!