I really think it's a nice touch that you specified, not just that it's a video, but the length. May that catch on!
Agreed. Video can be an off-putting medium that seeks to control eyeballs for money and lead the viewer astray with personality or beauty or selected journal clips displayed for a half second.
Giving an amount of time needed to invest can help overcome that trepidation of having to watch a media personality stretch things out and waste my time.