...for some values of "easily"
Seriously, there have always been barriers to entry and always will be. They constantly shift. Yes, more competition is happening, which is good, but none of this is something the average person can realistically expect to do without a lot of difficulty (almost by definition).
Anything that's working well today is likely not to be a year from now. Most people aren't cut out for constantly chasing the fickle winds of change to optimize their latest hustle.