I've always heard that adding another 9 adds another 3 zeros to the cost.
A) Customers actually chase the credit, which (again IME) many companies make very difficult
B) The downtime is very clearly complete downtime. I've seen instances where a mobile app is completely down (but the web product works) or a key API is down (but the core product works) or there are delays in processing data (but eventually things are coming through). All of these can cause downstream downtime to customers but may not be covered by a "downtime" SLA.