In almost every case, there is a better way to make money than whatever any individual is doing. If money were the point, they’d go do something else.
I had this argument with the executive and sales teams at a company 20 years ago. I knew from direct personal experience that there was more money to be made via plumbing contracts for the US Army than our entire software development company was making. Did they want to do plumbing? I assure you they did not.
Money, it turns out, wasn’t the point after all.