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Or it could be that they don't want incomplete demographic info that also biases results. Why do you assume it's virtue signaling?

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Incomplete demographic info deprives surveyors of information about who said what. It doesn't affect the answers given to the substantive questions. Asking for demographic info up front can affect the answers people give to the rest of the questions.

And in answer to your question, I assume it's virtue signaling because it is all the rage these days. Did you miss all the black squares on Instagram?

the black squares if I remember correctly were a way to signal that you are a good person who supports people who have been oppressed. maybe I am misremembering what the black squares were for - was it supporting World Government? which we also need

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