What gets tighter: wrapping tape around something or laying it along something?
Also, I think packing the various parts into a container _feels_ a bit easier with rolled-up clothes than with folded ones (relatively flat, with slightly varying dimensions), at least partly because you’re a bit more inclined to compress them into a space.
The bin packing problem for rolled up clothes also may be easier than that for folded clothes, mathematically, but I can’t think of an argument as to why it would be.
I have this argument with my gf each time we are packing.
From my point of view, for tshirts, in a standard luggage, when they are stacked flat, I can put more of them as they can easily be squeezed vertically.
If you can roll it into a 3" wide tube to fit into the same suitcase, even though you're still an inch short of fitting an extra object into the case, you only have 2" of dead space.
Usually rectangular not cube shaped but they come with a double layer of zips, one set to get inside the cube and another set that once the cube is full you can zip up all the way around and it will squash everything down. I fly 4-6 trips (8-12 flights) a year and never travel without them.