What I have observed repeatedly is that the best way to tell what is actually important to a person (myself very much included!) is to ignore what they say and look at what they actually do and don't do. That's where my comment was coming from--not a glib dismissal, but an invitation for frank introspection.
Often the things we want to be important to us are different from the things that are actually important, and it can be difficult to even be aware of that difference.