Stop the Presses: Essay Shows That Hard Work Can Be Unpleasant
diegobasch.com
diegobasch.com
>The most dangerous thing about our dislike of schleps is that much of it is unconscious. Your unconscious won't even let you see ideas that involve painful schleps. That's schlep blindness.
Thus defined, schlep blindness isn't the unwillingness to do hard work. Instead, it's the unconscious aversion to ideas that have unpleasant tasks associated with it. This idea is actually pretty profound and it's good to have an awareness of it.
I don't see any evidence to support his assertion that "your unconscious won't even let you see ideas that involve painful schleps." It's just psychobabble to me.
If not, surely you're being just a bit disingenuous? Of course there are an enormous number of people who have no bleeping idea what hard work is. They have not bred the "know-it-all" gene out of the human race. People think they know far more than they actually do; this domain of knowledge over which they believe they have mastery inevitably, in some percentage of cases, includes "what it really takes to make a company successful" or "what hard work and sacrifice really is."
I think you took his use of the "you" pronoun a bit too personally. In a previous life of mine there were frequent occasions where my group would get lectured, collectively, on some topic like drunk driving or safe sex. These lectures were always prompted by the acts of one or two of us. The person doing the lecturing would always say something like, "If this doesn't apply to you, then don't worry about it."
Same deal here. If this doesn't apply to you personally, don't worry about it. I feel like, just playing the odds, his essay probably rings pretty true with a ton of people.
You could say the same about the original SMTP standard it dodged a lot of the "hard issues" when you compare it with the richer and harder to develop X.400 standard.
I don't believe his allusion to the inverse correlation between the age of founders and the likelihood of big successes is entirely unfair, either. Of course there are exceptions, but in general I've noticed that as my friends grow older, they have become more risk averse. They seems to be much more likely to talk themselves out of pursuing big ideas by enumerating all of the ways in which they might fail.
Having said that, I think there's a lot of value in older founders who can use their experience and judgement, but are still willing to adopt a "damn the torpedos, full speed ahead" attitude when they realize that a lot of hard, boring work lies between them and their goal.
If this weren't a real problem - why are so few people trying to tackle actual problems that make millions of people miserable? Like health & sanitation in the third world. Or fixing the political process in the U.S. (and everywhere) so that people with less than a million dollars actually have a voice? Or matching up the millions of job seekers with the millions of jobs that go unfilled because there's nobody suitably skilled for them? Or finding a sustainable energy source so that we can maintain our lifestyle when the oil dries up?
Reward = how fun the work is + potential payoff (money, recognition, etc.)
I don't think anyone is blind to those problems. Bill Gates is trying to fix sanitation in poor countries. I believe that's awesome. Would I do it? No, the risk/reward ratio doesn't work for me.
Or if there is money in it, people criticize things. Oprah has practically become a saint, for opening a school that graduates ~100 students a year. Foxconn provides hundreds of thousands of migrant workers with the money they need to send their kids to school, and they are practically the devil incarnate. It's complicated.
How good of Foxconn. If only they didn't make ten times the money or more off of each migrant worker while forcing him to work in shitty conditions capitalizing on the fact that they are kind of the only game in town and/or have agreements with fellow factory owners to keep the wages down/conditions bad...
It turns out that believing you are prepared for something and actually being prepared are often not the same thing, hence the "blindness" pg refers to.
You say "Don't be fooled, what pg is doing here is thinking like the VC that he is." I say, don't be fooled by analyzing the source, "schlep blindness" really does exist.
He's also writing about fear and perfectionism. And I find his admonition to
"...ask 'what problem do I wish someone else would solve for me?' ... there's plenty still broken in the world, if you know how to see it."
to be useful.
It's fine to point out his (VC) bias, but I think you're doing a disservice in not pointing out that he's also giving useful advice.
"There are great startup ideas lying around unexploited right under our noses. One reason we don't see them is a phenomenon I call schlep blindness. Schlep was originally a Yiddish word but has passed into general use in the US. It means a tedious, unpleasant task."
I wouldn't say we don't see them. The problem is we don't want to take on them. Founders know that the odds of getting rich are slim, so they (we) want to have fun during the journey. Investors on the other hand, want to make money. They don't care if founders have fun. They need to convince founders to do unpleasant things that have a chance of doing spectacularly well.
I think he meant "see them" as "see them as something that could realistically be solved by my startup". And that's not really divorceable from being willing to take them on. After all, if you recognize that something is a problem and recognize that you can solve it - why wouldn't you? What's holding you back?
Perhaps, it would do everyone some good to focus on the things we suck at doing or can't see the obvious benefit to doing.
I don't think he wrote it for people who run successful businesses, but for other hackers. The thing is that as a hacker it does not seem unreasonable to possibly get away without doing unpleasant work. After all you enjoy programming, and most business tasks seem algorithmic. Your business is going to be making the computer work for you, hence no Schlep.
It really only makes sense if you consider the target audience.
"The most dangerous thing about our dislike of schleps is that much of it is unconscious. Your unconscious won't even let you see ideas that involve painful schleps. That's schlep blindness."
The critical post left out that single observation and just ran with "creating a business involves lots of unpleasant work" which is not even the point. How many times have people named files with time stamps and version numbers in them? Yet it took a Houston to see that version control is useful for normal people too and build a company around it.