Or maybe, just maybe one of those other vendors would have gotten their head out of the sand and made a 64bit processor that ran windows. But I think Wintel was set too deep to anyone challenge that
The selling point for Itanium was compatibility but when they failed so badly at that it leveled out the field since you were going to have to recompile anyway.
Windows NT originally shipped with support for all major CPUs targeted by UNIX workstations, yet all of them faded away until Itanium.
Sure, and as any Linux advocate will tell you, most folks on Windows are stuck there due to the proprietary applications that only run there. They don't care much about the OS, but they need the apps that they know and which have their data locked away.
These apps didn't run on the other processors, so Windows on other arches was mainly a curiosity.
https://en.m.wikipedia.org/wiki/FX!32
https://learn.microsoft.com/en-us/windows/arm/apps-on-arm-x8...