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What is the product its self just not as popular as he claimed, or what? I actually don’t understand what he got out of the ruse.

It wasn't a ruse. People genuinely liked the app BUT he had a manufactured pr push. It wasn't organic.

Then I say more power to him. It was masterfully done, and I ended up becoming a paying customer

Same. If it wasn't clear I wasn't saying it's a bad thing just that people should understand being open solely in the context of beneficial pr.