At some point I saw speculation that the idea is to turn twitter into some sort of super-app like wechat. If that is true then it makes sense to button down loose "ecosystem" thingies that were setup during a more innocent and hopeful era.

This will probably destroy a whole bunch of use-cases and motivations for people and organizations to use twitter, but might retain enough of a core (mostly low-information) user base to seed what will practically be an entirely new venture but one with a recognizable name. There might, for example, be new API's, for corporates to push product algorithmically and embed instant, buy now - pay later, buttons.