Of course it will. Mark Zuckerberg is pouring billions into VR in order to put up walls before anyone else. He has outlined plans to do so numerous times. They even changed the company name to signal their commitment! Meta faces a constant existential threat from MS and Apple since they don’t own any desktop OS market share, a threat from Google and Apple since they don’t own any browser market share, and a threat from Google and Apple since they don’t own any mobile OS market share. That’s why they’re all in on VR/AR. It’s the supposed next platform and they must win it.
The only question is if it will actually become the next platform. I have no interest in VR or AR. I prefer the real world, thanks. There are already too many physical billboards.