This may have potential for a smaller indie filmmakers. Have any celebrity cameo for cheap in your budget film.
I like that this technology has the potential to lower the value of being a Hollywood mega superstar.
Why would it lower the value of being a Hollywood mega superstar?
If anything wouldn't it increase the value of being one? Because now Megastar Jim Bob Jones or whoever can "appear" in hundreds of movies a year and collect checks from all of them for using their likeness. Instead of those roles going to smaller actors who would presumably get the part today.
Also it makes the value of that mega superstar more valuable because their deepfake won't age nor will it be encumbered by their death. We could start seeing Marilyn Monroe in movies again. And if you're someone like Brad Pitt, it means suddenly you have an entirely new revenue stream from licensing your likeness for years, decade, etc.
Doesn't mean you're wrong about likeness cases, but the Blurred Lines/Gaye ruling is far from canon at this point.
The first would get laughed out of court. The latter would be an obvious ripoff to anyone (perhaps excepting some soverign-citizen-level pedants).
Had they been even slightly reasonable, it never would have gone that far.
https://www.youtube.com/watch?v=uAPUkgeiFVY
0 - Regarded as one of the greatest rappers of all time, multiple Grammy Awards.
I think it mostly lowers the value of being the next tier down, since the mega stars would no longer be limited by hours in the day.