One major factor that works against users is central authentication. Schemes like oauth2 might bring convenience and security in many cases, but will endanger net freedom overall.
Google just added age restriction on blogger. Result is that you need to provide Google with ID information to access some content. If more an more users elect to ID with their Google account you can see where it can lead. Naturally the EU wants to increase such schemes as well.
It just released a law (DSA) that allegedly to restrict the influence of tech giants. That their proposals will drive people into ID schemes of said tech companies is either an oversight or something worse. I would think it is the latter and giant tech companies are very glad about the behavior of the commission. Because they too tried get people to use their ID solutions.
Digital tech doesn't really prosper in the EU but certainly surveillance leveraging services of others.
The only defense against such laws is to make them technologically not feasible. While Google did many good things for net security, their compliance on topics that serve its self-interest is a danger. Same goes for other large tech companies.
That there is close collaboration between certain political elites and tech companies is pretty much a given. It was decried as a conspiracy theory until it was proven. Although it should be no surprise that there are such connections. Perhaps the influence of the EU commission is smaller, but I would not bet on it. Access to the market is on the hand they can play. Easily a strong enough hand to subject users to surveillance.