Edit: this comment is referring to deepfakes more broadly, and is not a commentary on the validity of the source linked here. I can't speak to the reputability of the community developing this, or how it has been used so far. -- I'm a fairly visual and imaginative person, and it's pretty easy for me to come up with some very useful applications. No hostility intended, genuinely sharing my thoughts:

1. CGI for video editing - lower the bar of entry to de-age actors, or use a stand-in. Actor can't make it to a shoot that day? No worries, replace their face in post easily.

2. Identity protection - Cold call with someone that reached out to you, you're not sure if they're safe or dangerous, could be a good way to protect yourself.

3. Social media content for clients - become a fake avatar for hire essentially, customize your narrator for any video or brand. Video call centers with fake video (they already have voice modifiers and fake names), Enhanced VTuber sort of things (virtual avatars for streaming).

4. Unexpected outcomes: for example Holly Herndon created (and sold) access to an AI replica of her singing voice (n1), and I could see artists selling or renting access to their faces.

Obviously this can and will be used maliciously, but I personally could see myself using it for more positive reasons.

n1. https://holly.mirror.xyz/54ds2IiOnvthjGFkokFCoaI4EabytH9xjAY...