1. Buy Microsoft stock.

2. (not me personally) Tuning and personalisation of LLMs. - As a company, I want private data to be combined with internet-scale data so that I can get actionable data - As a company, I want internal identity management to secure who is told what by the LLM that is trained on private data.

3. (not me personally) Quick buck. Skin + API call + marketing = short term cash until people clock on that it is cheaper elsewhere.