Parse offers one-click migration for SimpleGeo Storage customers.

Parse competes with Urban Airship in being a push notification service provider, so this isn't just a lifeline, it's competitive:

Its clever marketing and they're scrappy competitors to respond in 24 hours to the news and turn it to their advantage.

Isn't this just one aspect of what SimpleGeo offered?

Yep, we're only migrating the "Storage" product. Factual is taking over customers from the "Places" product.

Wow that's impressive!