Is underdog LinkedIn poised to beat flashy Facebook?
nytimes.com
nytimes.com
FB is a liability to your career, LinkedIn is not. LinkedIn captures the social network that matters to business. FB captures the social network that matters to pyramid schemes.
I personally know many people who lie on their profiles. One of my former startup partners lists herself as a CEO, except we were never structured that way, and she was never the top in command. People inflate their resumes all the time - if they have a one-man consulting company, they are the Lead Architect, if they received options as part of their incentives package, they are a Founder, etc.
Just look at all the recommendations. Literally everyone is Bill Gates and Mother Theresa rolled into one. I have yet to see a recommendation that simply says, hey - this guy is a competent programmer. Everyone is "world-class", "exceptionally talented", etc.
In contrast, none of my friends falsify personal information on Facebook. The incentive simply isn't there.
I know several recruiters and speakers who use LinkedIn with great success. But outside of those two fields, most of the people I talk to use linkedin as a glorified rollodex and nothing more. I would be really interested in examples of what you have used it for.
I can examine the profile of someone I've worked with before and know before I contact them if they know someone with whom I'd be interested in connecting. I can get notification that they are changing jobs, looking for work, or trying to find someone with a specialization, and they can notify other people at the same time. The rolodex and telephone model make this much harder, and so normally suchnotification happens far later, when you call to otherwise just keep in touch, unless the matter is otherwise extremely urgent.
It also serves as nice electronic substitute for resume and references. There's nothing for you to lose, and it allows you to update both in real time, avoiding the need to submit a new resume and list of references to potential employers whenever you want to add something new.
I know that at the last couple of places I've worked, part of the recruitment process was looking over my LinkedIn profile -- around the time I was being considered, I got notification that someone from the place I was applying had viewed my profile. I don't know whether it helped in my case, but I can't imagine they would even bother if it was always a waste of time.
Incidentally, I didn't get LinkedIn before starting a business either. I'd even canceled my original account because I found the deluge of people that I saw at work every day adding me as a contact rather silly. Now, though, I use LinkedIn (or its European competitor, Xing) several times a week.
But I do believe businesses like Angstro could build a valuable business off LI (they could build it off FB too, but the value is much less obvious). This is, of course, an in theory statement, not an in practice one. Presumably LI could add Angstro like features themselves?
http://www.techcrunch50.com/2008/conference/presenter.php?pr... (I have no affiliation with Angstro)
If I have a few moments spare at the end of the day, I'll look through open questions and answer them. Sometimes they are interesting questions that I would like to think through myself; sometimes they land directly in my area of expertise. But it's a win-win you help someone, and at the same time advertise that you are a reasonable, helpful guy who knows at least something about an area.
By comparison, I find Facebook completely pointless.
It's main utility to most people comes in the job hunting phase, but I've found it useful for building and maintaining weak ties with lots of people.
I'm always looking to grow my network, my public profile is at http://www.linkedin.com/in/laprice
If I'm on Facebook it could be any number of reasons all of which probing raises privacy concerns.
I even searched for people I didn't interview with, but were listed as having worked for the same company with similar job titles. It's a good way gauge the caliber of the people they've hired to work there.
Granted, being able to monetize doesn't matter to your users, but if you keep running through your VC, you eventually can't keep up development at the same pace.
Not to say that FB is going to be as big as Google. Outliers on that scale may only appear every couple decades. But they have a similar hackerly vibe.
Couldn't the same apply to Linkedin?
In a way all the attention is on facebook, linkedin is getting as much attention as google did in 2000.
Online Newspaper X has over 20m online readers. Most of them have at some point subscribed to print publications @ $200+ per year. If it was a membership site at just $2 per month, wouldn't they be able to keep some readers? 10%? 5%?.
You're not telling me someone making $80k per year would replace the newspaper she reads every day to to save a few cents a read?
Wouldn't people pay to use google? What if it was just $0.50 a month? or $0.01 per search?
The concept that if people use a site, it's worth money, has not proved itself.
World of Warcraft takes in 12.99 - 14.99 per user per month and has approximately 10 million active subscribers. Plus additional profits whenever an expansion comes out.
http://www.mmogchart.com/Chart1.html
faq...
[EDIT: added "per month" to second paragraph, first sentence]
fb is a daily stop, while frivolous entertainment, i find it fun and therefore valuable.
the two a clearly different - linkedin is networking/contacts tool, fb is a social network.