How do they make all this money when everyone I know has stopped using it?
Other countries?
Other countries?
At the same time, more people are "using" their family of apps in one way or another on a daily or monthly basis. These metrics entail all kinds of flaws, but ads delivered and ad impressions are the metric that explain the phenomenon you describe, more than net-new users.
That being said, yes, international expansion is a big deal for how they grow the "user" count metrics.
Younger people not using FB though seems pretty real.
You could be right, but I think it’s more so that our specific circles may actually have stopped using it while most folks, in general, remain users.
We've already gone through one cycle of "young people are abandoning Facebook" with millenials and Snapchat. And it turned out that the thesis of Snapchat as FB killer was widely overblown. Snapchat failed to really expand into other demos the way early Facebook did, not to mention a lot of those Millenials aged out of it and migrated to Instagram.
Now we're hearing the same story but with Gen Z and TikTok. But it's hard to see a compelling reason why TikTok will wind up a different story. Seems very unlikely that my kids pre-school will eventually wind up uploading to TikTok the way they do Facebook.
My guess is the youth vanguard will always use whatever the new hotness is in alternative social media platform, because keeping grownups out is the point. But Facebook (and Instagram) seem like they're firmly entrenched as the base layer of civil society.
Tells me they are locked in a spiral of an increasingly awful user experience.
You'll note that revenue from advertising fell 1%
But what about Instagram? WhatsApp? Oculus?
Also just direct location access, even when it’s running in the background.
What orientation the phone is in (are you laying in bed?) and is it moving?
Then of course more specific metrics within the platform around how long you looked at a post, how fast do you scroll here, how much do you read certain comments compared to others, etc. Those platform metrics are a lot easier to track when you have full hardware access instead of just the apis that mobile javascript provides