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Let's see if Apple's own ad program will step into that void it created.

* Meta runs an ad platform for their channels e.g. Instagram, Facebook.

* Apple runs an ad platform for their channels e.g. News+, App Store.

Each platform is tuned for the requirements, datasets etc unique to their own channels and you can't just drop one platform in another company.

Funny how that works. How is Apple's ad platform doing these days? Does anyone know?

Weird, isn't it. Apparently it's growing significantly (it'll be interesting to see what they say on their earnings calls).