Firstly, it’s a talkative charming idiot. Did I mention pathological lier? We are going to start learning a lot more about our own awareness and expectations as the cognitive deficiencies of this approach are weighed.
All that said, it does generate some really nice starter content. If more creative processes use it as a sound board, this may be the cure for writers block, and spice up “back ground” material throughout.
More work needs doing, though as a true decision support system this whole approach may prove problematic.