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Unlikely given their goal is to promote splitting of accounts into more paying customers, not merging into fewer.

That's not their goal. Their goal is for accounts to map to households. When I marry someone or live with someone, we're the same household.

I think that is overly charitable. Their goal is to maximize profits and provide their shareholders with value.

And the way to do it is to commission great content that many people around the world with varying tastes want to pay for.

If people are watching but not paying, then there's less money to invest in new, exciting content so subscribers get screwed.