Spotify is first music streaming service to surpass 200M paid subscribers
theverge.com
theverge.com
I switched over to Navidrome[1] as a self-hosted solution about a year ago, and I've been extremely happy with it (especially since it exposes a Subsonic-compatible API that most clients know how to use). The only thing I really miss is the mobile client experience: Spotify handled periodic disconnects (like on public transit) very gracefully, while no Subsonic clients that I've tried do so nearly as well.
I've been using my navidrome instance for the past 6 months (on those free oracle machines), and I can't be more happy about it, specially with android app thing. Seedbox provides fresh stream heh of new music I'm actually interestd on
I got fed up when I looked up while working and realized that I had listened to Circles by Dag Nasty[1] like 8 times in a single day. I used to like that song, but now I can't listen to it anymore!
I've switched to Last.fm, Bandcamp, and my friends (bless them) for discovery.
It puts completely unrelated songs together in the same mix, be it because of different genre, mood, energy. Only human-curated playlists and albums are good to play-and-forget; but at that point why do I need Spotify at all?
I pay Youtube begrudgingly to avoid ads, I might as well use their music service which has the exact same problem, rather than paying Spotify on top.
1. Last.fm: I've been scrobbling for years, and Last.fm is weirdly good about giving me recommendations I enjoy. I'd say ~80% of its "personalized homepage" recommendations hit the mark for me; I like that most are linked to YouTube so I can quickly confirm whether they're a good fit.
2. Bandcamp: I try to buy most my music via Bandcamp, and I use artists that I like to discover similar music/bands that they like. Subjectively this feels a little less fruitful than Last.fm, but it's definitely more expansive.
3. Social recommendations: I run a server that multiple friends use and upload to, and they tell me when they've added something new that they think I'll like. I also listen to an Internet radio stream run by friends, and I go to a lot of local shows.
By ratio, I think I probably get 50% of my new music through Last.fm, and then 25% each through Bandcamp and my social sphere.
This thread has prompted me to export my history to csv since that's the only way I track what I listen to and I struggle a lot to remember the names of albums I like so I really want to be able to group & sort by playcount, and I miss the old last.fm so very, very, very much. But I absolutely will not pay for a site that ate my data for years and now holds it hostage (especially when I myself am the product).
Thanks for the idea.
For me, this is video game music. My absolute favorite blog for this is "Press A," [0] which is hosted on a broader music blog called "A Closer Listen," but in addition to their post, I also simply do a search of "best video game music of $previousYear" every January and typically find about 20-30 different recommendations, which I sample on youtube and then get what I want of that. This past year seems to have been particularly stunning, so far I've listened to Kena: Bridge of Spirits, TUNIC, Elden Ring, and Sable, all of them utterly fantastic (Elden Ring actually being the weakest of the list). Pretty sure Kena will prove to be my favorite of the year, but I think it'll take me months to get through everything, simply because I haven't wanted to move on from anything yet.
Some previous lesser-known favorites include Sayonara Wild Hearts, Stellaris, and Spiritfarer.
[0] https://acloserlisten.com/2022/12/12/press-a-2022-the-years-...
It occurs to me that finding this blog would be a good test for a search engine.
Wonder if it's preferred genres or something that happens with a certain playlist size?
(One of my gripes is that the shuffle on long lists isn't very good, but I solved that by splitting my main list into a few sub-playlists and then using shuffle on those.)
I just checked my Discover Weekly for this week to see if maybe it had gone downhill, and fav'ed about 20+ out of 30. I think it must just work very well for the styles I like.
I like all sorts of Americana but Spotify loves to feed me blues. I'm not all that in to "blues".
Not just for pop, but for discovery of new music.
The quality varies regionally of course, so YMMV. But with internet access being ubiquitous, the choice of stations has never been wider.
They do that because their fake top/featured/popular now playlists are crafted by major record labels and other influential people/companies in the music industry. Those 150 songs are what they wanna push right now and what are at least remotely close to your taste. The trick is to find custom and good quality playlists made by others.
I listen to a lot of thrash metal and I just found "New thrash 2022+ only" playlist (or something like that) and it's full of awesome small never-heard bands that have only 50-5000 listeners per month. I would have never discovered any of them if I just followed the algorithm.
I’ve noticed Apple Music doing this too. It used to not do it: discovered some wonderful music by saying “Play some music” and it would suggest new songs
Now, same small set of songs. Is there a way to force it to change? Like a different prompt
I also use last.fm (still) for recommendations. I've been scrobbling there for over a decade and I still get decent recommendations. Add in recommendations from friends and I far prefer the experience to algorithmic discovery.
If Spotify invested a bit in client UI improvements like making album listening easier (they push playlists far too much for my liking) and fixing the buried "offline" and "private listening" switches, I could be tempted back. Maybe.
I've gone completely digital in my collection and store this as named and tagged files in a folder, backed up in the usual way.
I don't listen to the collection directly, I use the Mixx dj software to create "mixtape" files which are what I play on a phone or at home. I name the mix files by date and genre and just copy a bunch around as needed. Sometimes it's just a whole album played through, sometimes I actually giving mixing tracks a go where appropriate. It's fun, they work offline, but it takes a bunch of time. I consider it a hobby, but it's generally time spent listening rather than noodling with software so there's that.
But the best selection of Hindi/Urdu songs, especially the old ones, is on Spotify by a margin. Apple Music is awful at this — a lot of songs, even ultra famous ones, are available only as shitty “covers” by seemingly random people. So I tolerate Spotify UX. Every few months I’d pay for Spotify a month or two (they keep throwing trials or cheap “X months at Y” offers) and then get frustrated again and come back to their ad-supported music listening.
But I always keep my 700-800 songs on my phone. And once in a while update the offline library with newly found/liked songs.
So I re-ripped all my CDs and started a Roon subscription. Huge improvement, and the integrated album reviews are an incredible value, especially for jazz.
One thing about Roon which many people miss while complaining about paying for a subscription is that Roon's goals are aligned with the users. I pay them for providing a good experience of listening to my music. They don't have to peddle their own exclusive podcasts, optimize algorithms that feed me cheap stuff, all they get paid for is user experience. I'm quite happy with this arrangement.
The music industry should be worried, though. I almost forgot about my CDs, since Spotify worked so well. But now I took the time to re-rip all of them, which took quite a bit of time and effort. And if people have their own music collections, they might look for other (ahem) sources of music to fill their collection.
How much does each of those ad-supported users cost each month? Those 295 million users account for as much revenue as 34 million premium users, but they probably cost a lot, not to mention that the ad sales and ad infrastructure isn't free either.
There’s complex dynamics at play when offering services to consumers that aren’t necessarily reflected in the numbers. For example, Netflix may believe they’ve reached a point where an advertisement-supported plan won’t cannibalise their higher value subscriptions and therefore now is the right time to do this when maybe it wasn’t right a few years ago.
Consumer behaviour is constantly changing, companies have to keep up with it (and even anticipate it) lest they fall out of favour.
I'm sure smarter people than me have found this model worse than what's already used, I just hate ads and was surprised at the low value they seem to generate. And all those ad-supported users must generate plenty of streams that means payments to the record companies.
They do this for free users on mobile.
Even if they lost money per free account, it’s worth it.
So their strategy doesn’t seem to be doing to well.
Until then my CD rips will stay.
edit: tips to rips
Certain actions related to the speakers/mic outside of the app itself cause music to stop playing, and be unrecoverable unless I reopen the app and tap play.
For example, if I am listening to Spotify, open iMessage, and accidentally hit the dictation icon, I now have to go into Spotify to start playing the music again. If I drag the hidden iOS control pane down, it says no music is paused, so I can't start playing it from there again.
Sounds small, but is super frustrating.
It's one of the many examples of Spotify complaining about Apple, then when they are given APIs they can't be bothered to implement them in their apps.
(Because they are screwing artists, on whom they depend to generate streamable content.)
As an example, he made 3x on Bandcamp vs Spotify for the same album.
Music wise, I miss his earlier stuff.
I always suspected that the falloff is pretty steep as soon as you step away from let's say the top n artists at a time.
This confirms this suspicion again.
I'd go as far as say that piracy is much better for artists due to the lack of dark patterns (which funnel more people to fewer artists). And once you visit a show or buy a piece of merch you have given an artist more money than Spotify listening alone ever would have, and it is not even close.
When the music is owned by you and on your device then you can play it anywhere, anytime, regardless of network connection and you don't have to keep paying for it in order to continue listening to it.
Owning also allows you to slow down your intake of new music - which is actually a good thing. It takes a while to really get into an album and savor all the details and really get to know the album. And you get to keep that album forever at no additional cost!
That's my $0.02 anyway.
This makes absolutely no sense to my music listening habits, for example.
It's a nice take, for your personal experience with music. On the other side: I listen to a lot of recommendations from friends, I listen to discover a lot of new music that I can then buy to use for DJing. I like to listen music to discover new genres, new fusions of genres and to find new artists I might enjoy.
I won't ever buy an album from each one of those artists, it's not financially possible.
Not sure why listening to a very broad spectrum of music is such a bad thing in your view. Good albums will be digested as albums, some other music can just be appreciated as single pieces, no need to keep listening to whole albums that aren't really that good.
Anyone can clone it and put there own songs on there and host their own online music player with deep links and playlist functionality et cetera.
We're going to build software for musicians/managers/agents/labels who believe in public domain music.
DRM music sucks. It's strictly inferior, end of story. Listening to the same digital bits over and over again isn't the essence of music anyway. Music is best experienced live. True musicians get this, and we think we start flocking to the new model: make digital files all public domain then monetize via concerts, vinyl records, merch and other physical things.
Do you hear the people sing?
It's kind of the economy in a nutshell: "be the middleman, not the person creating."
https://en.wikipedia.org/wiki/Columbia_House
They weren't a "streaming service," I guess, but I think there's still similarity. I wonder how they'd compare in "proportion of available market"
2 million is what, about .02% world population (nearly 8 billion), and 687k is probably about the same of 1957 world population, which was just under 3 billion right?
on edit: since tired and had to talk to doctor I wrote 2 million when should be 200 million, so 2% approx
Does Spotify have radio stations like Apple Music does? DJs having creative control and not having ads makes for good listening.
With Spotify's subscriber base, the rights holders will never let them die. Universal, Warner, Sony, etc will adjust royalties up and down while still keeping the catalogue healthy enough to keep the blood pumping so they can continue their perfect leech, and never kill the host.
The podcast business was a shot at breaking this cycle, but it's unclear if it's actually working. If they make too much from podcasting, I don't see why the big 3 rights holders wouldn't just raise their rates to take them back to break-even.
They made an experience so much better and easier than buying or pirating music, and collect $10 / person / month forever for it.
They also made the platform developer and human friendly. I was able to build a totally custom UX with offline listening capabilities for my app:
Their model, service and platform is not without flaws but thanks to Spotify, me and my friends get to legally enjoy more music day in and day out than ever before.
Thanks, and keep taking my money.
At that level, does $50/mo vs $150/mo in paid subscriptions register as a blip on the radar?
I say that as somebody who has Hulu, YouTube Premium, SoundCloud, Apple Music, Spotify, Netflix, Peacock, SiriusXM, HBO max, Roku CBS, ESPN+, Roku Discovery (and that's just what I could find jotted down from a statement)
I just don't comprehend the idea of "tweaking" something that's $100/yr. Obviously less fortunate people need to. But then how many of them tweak their $100/yr subscriptions and immediately go to Starbucks for a $7 drink right after?
All those gains will easily be lost if you book your plane tickets two days late and have to pay $200 more.
I also have issues with Apple music competing with other services while Apple owns not just the platform but also forces its competitors to use them for distribution and payment, but that's a separate issue.
I loath any kind of ads.
I watch a lot of yt and ad removal is worth my time. In fact their price used to be $9.99 and I found it surprising people would subscribe to any other service.
The only other service that piques my interest is Apple Music with Dolby Atmos but I still prefer yt ad removal over Dolby Atmos given the fact that you need a compatible speaker and music for it to work
I do the family plan and youtube ad free is the best, i do my music discovery via youtube and youtube music does an okay job.
[1]: https://nagelfestmusic.com/shop/
The UI is on par with Spotify, they focus on hi-fi audio, and way more money goes to the artists.
MQA isn't lossless and distorts audio: https://youtu.be/pRjsu9-Vznc
Tidal HiFi isn't lossless either: https://goldensound.audio/2021/11/29/tidal-hifi-is-not-lossl...
I don't think any of the streaming services are particularly friendly to artists either, but Apple Music pays more to the artist than Spotify does, and includes (real) lossless audio at no extra cost. For now, they've got my dollar.
Is there such a thing as hi-fi podcasts they are pushing on you? Or do you mean they are really trying to make you hear the Best Hi-fi 2022 playlist by some random? No, they must have some kind of official podcast to push, I'm sure..
They offer $0.010/stream versus $0.003-$0.005 for Spotify and $0.013 for Tidal.
Also offers the best quality audio with lossless up to 24-bit/192Hz without using MQA.
Only if you're on an iPhone.
Versus a 4.1 rating for Tidal.
Also, the ratings on the Play Store aren't the best indicator of a great app. On the front page of Apple Music there's a 5 star review saying how Chromecast doesn't work. Which is why I prefer to just try all the apps myself.
P.S.: Qobuz might be the best one, paying $0.04, on par with Peloton - or $0.03 if you adjust based on Peloton's reduction since then - while being cheaper than Tidal.
Last time I used Tidal there was no Google login which I found ludicrous in a modern service.
IIRC high quality on Spotify is Vorbis at 320kbps. If you can tell the difference between that and lossless, I'm impressed.
But with a decent DAC/Amplifier it's very easy to hear the benefits of lossless especially with well mastered sources at higher qualities e.g. 24-bit/192kHz.
How does the CEO keep his job?
> It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements.[12]
Plenty of services are rising their prices and lowering their offerings (HBO, I am looking at you). Which is also trash, and I am allowed to make value judgements on those as well.
If you love podcasts, and need your Joe Rogan, then spotify is for you.
It's like the executives decided to force podcasts into a music player. All the podcast value adds like gap trimming, adjustable playback speed, slight rewind on restarts that last longer than a few seconds... they've omitted.
Indie artists are probably the worst off, making something like $0.003 per stream. So a modestly successful independent artist with 100,000 monthly listeners is making $300/month or $3600 a year. So why do they bother? Well, you get mixed in with more notable acts so maybe someone googles you and finds your bandcamp, where you can capture 80% of the revenue. I know artists who made more money selling cassettes on bandcamp in one month than they did on Spotify the whole year.
Either way it shouldn't take a decade fo figure out, they are not curing disease or developing spacecraft. How did Tower Records and HMV do it? They didnt have Spotify's monopoly position and had to compete against Walmart and Best Buy.
Probably forcing people to buy 15-20$ cds when all people wanted was that one 99 cent song.
$15 in 1985 is about $40 adjusted for inflation and they convinced people to buy the same music multiple times. To even find that music you liked enough to buy multiple times too you probably bought 5 albums that you thought sucked.
I can remember as a kid in the 80s too that my father and all his friends easily had 500+ vinyl albums on display in their homes. Then those started collecting dust as they bought hundreds of cds.
It is just so different now. Imagine spending $40 bucks for 10 songs and have no idea if you will even like them. That is a totally different racket.
Spotify would lose a huge portion of its userbase (nearly all) surely
but more interestingly, record labels lose that revenue (which I'm guessing has to be one of their main sources of income for their finished product: the artist's music)
How is Spotify not able to negotiate a deal better than 70% given that leverage?
The computers and software that delivers the music is the commodity with no moat, the music is copyrighted and the record label is the only place to get it from.
- 1b subscribers - after THAT: 10% profit margin
Look, spotify is still growing fast. They aim for 20% MAU growth YoY, and they are actually achieving it: they added 23M new MAU between Q2 and Q3 last year, around 40% of those new users were premium subscribers. New numbers for Q4 will be released today.
They are still trying to capture the whole market. After doing that they will flick the lever to profitability over growth. The current goals are set for 2030. Only if Ek deviates from the growth trajectory too much he will be dropped as CEO.
I can't tell is this is sarcasm ... it's sarcasm right? There is no "lever to profitability".
Is it because they aren't profitable just yet? How many more years are you willing to wait?
bam, growth -> profitability!
Very interesting, they’re doing the Uber model essentially
Ek clearly communicated this during the Q2 2022 call.
He keeps his job because he's promising that once an inflection point is reached, you become more aggressive about turning a profit. It's both your and mine guess on what that could be, but I think starting that procedure with a 200M paid subscriber base isn't the worst idea.
Is music just less vertically integrated? E.g., music publishers don’t own radio stations whereas film and tv publishers typically own tv stations?
People care less about availability of old(er) titles on a video streaming service. That's why Netflix is still chugging along, mostly powered by new content alone.
With music it's more complex. While most users are covered by 10k songs or so, you still need to have your Pink Floyds and Beatles and Rolling Stones and Grateful Deads and Luis Armstrongs and... And neither of the Big Three has all of them.
But I wouldn't be surprised if they tried to get into the streaming game.
I could probably cancel Apple Music and just pay Apple for storage. It bothers me to carry that cost, but honestly, the cost is a super negligible line item in my budget.
I want to cancel it out of spite, but Tim won’t notice.
I wish any of the music services made interfaces for their music enthusiasts, and not the carrying capacity of hundreds of millions of casual kid gets.
I’ve also noticed, now that I’m in my early 50s, the amount of time I spend researching, reading about, and following music enthusiasts is out of proportion to the amount of any kind of music additions my library has seen in the last half decade or more.
Music is a hobby, and far more than listening to it.
With a fixed monthly fee, how much listening each month does it take before your customers are unprofitable for you similar to the Netflix problem.
Sheesh, the ad-supported version is miserable to use.
It feels to me like Spotify would rather just harass me to the point of driving me off the platform altogether rather than permit me to be a non-premium user.
And their strategy might work because I will probably sign up for premium again just because the non-premium version is so miserable.
When I used the non-premium version a few years ago, it was nowhere near this bad. I can't stand it now.
I have been wanting to cancel the subscription for months now but just got around to do it. I wonder what percentage of the current subscribers want to get rid of the subscription but simply couldn't bring themselves to do so.
Spotify doesn't fit my conceptual model for streaming music, but my daughter loves it and has her own account rather than use my family Apple Music account. Primarily I think it's social--seventh graders are all about free Spotify accounts.
That sounds like an awful experience. Both for listening to music recreationally and for aiding concentration while working.
If the free version works for you that's totally fine, I'm just astonished that someone would think that Spotify Premium isn't worth the money.
They're still growing but when and how does Spotify turn on the profit spigot?
So if AI models move past certain thresholds with data quantity (assuming similar "quality") why is going from 100m in 2016 to 500m in 2023 does not seem to have a big impact on recommendation quality ? This is not an objective assessment of course, just the impression I get around.
IMO Spotify could easily get a lot more data points by simply giving users features they always wanted. The simplest I can think of now is that pandora-style thumb up/down
I've seen the podcast pausing issue before, didn't realize it was due to connection instability. I wonder what's happening on the technical side that causes that? Perhaps some remote endpoint call to stop streaming the audio results in an error which kills the entire operation?
I swear the hoops you have to go through to get it to play songs offline. Never mind that sometimes it just deletes you offline connection without any notice.
With google play music I never had issues. I could randomly toggle airplane mode and it would never skip a beat. Spotify however needs you to toggle offline mode and restart the app a few times before it decides it can play offline.
Absolutely infuriating.
Spotify has their client completely, perfectly nailed. It is fast and works about the same everywhere. Period? That's it, it's not like the bar is even that high lol. I tried Tidal a few months back as well and it just wasn't ready yet.
Edit: So I've been told Apple Music does have a queue management UI, my bad, will leave my false rant out of shame. There is also a preview build of an iTunes replacement. I wanted to like Apple Music because it costs the same as Spotify and at least offers lossless playback on some tracks (I like to think I can tell the difference in my studio setup). And they don't give Joe Rogan a bunch of money, not keen on that guy. I'll revisit it in a year :)
Urgh. At least "awful" iTunes lets me manually move tracks over into the Podcasts section, which is perfect for managing my collection of various radio comedy show.
Looking at the precedent on native Macs, post-splitup that'll no longer be possible, so thanks for nothing…
As far as no way to manage a queue, it very much does have this option. If you have multiple songs in your up next there is the "hamburger" button next to each and you can move it around. And then when you add a song you have "play next" and "play last". If you add mutiple "play nexts" they all go into your queue, last in first out. The opposite is true for "play last".
As far as the speed goes, I have never experienced that. It searches as you type and it is very quick for me.
- Songs won't play. - Buttons become completely unresponsive. - The search won't take any input (can't type in the box) - Songs take 5+ seconds to start playing. - I get a mysterious "you are not authorized to play this song" message.
All I want to do is find and play music, and manage playlists. It's utter trash.
I get this probably 25% of the times I try to play any song at all.
On my iPhone 14 pro.
Though, to be honest, these days--after I finally got my music library somewhat cleaned up a couple years ago--I mostly just use streaming and don't bother with curating my library much.
I currently use Amazon Music for my high quality streaming but the app is horrible.
Hi-Fi setups are getting cheaper and cheaper thanks to China, I think most of the "audiophile" thing will soon be mainstream (for example, I've always mocked audiophiles online and now here I am; I always discover some friend that has bought VX earphones; I made my girlfriend listen to some songs on my setup, and now she's considering buying some entry-level equipment too - and she was the kind of person that just used any $5~10 earphones -, etc). Spotify is probably missing a big opportunity here.
You’re right that it’s not the technology. I’ve released a few albums, and they sound virtually indistinguishable across various services since they’re from the same master files.
But Spotify problem is not the use of lossy 320kpbs compression, they're probably not using good source material or just upscaling 128/192 to 320. Their quality is worse than a pure lossless stream properly compressed to 320.
What has happened is also an unprecedented breach of contract for older artists out there without streaming provisions in their contracts. I only know of a handful of instances where the artists have addressed this but I know of at least 1 example of a major label contract that specifically says “in the case of unforeseen circumstances (streaming, mind beaming, any new unavailable technology) the artist will split the proceeds 50/50. This same artist is not getting 50% of the revenue and is in fact getting the same (awful) deal as everyone else. [0]
What Spotify/Apple Music/Tidal have done is create the same hierarchy that existed in the days of physical media where they pour money into the top1% of artists and have effectively made everyone else much worse off. [1]
Anyone can make and release music today but it was hardly democratized. They same forces in the record industry have figured out how to screw streaming up in their favor now too.
[0]https://finance.yahoo.com/news/black-sheep-files-class-actio...
[1] https://youtu.be/gDfNRWsMRsU
The 200 million subscribers of Spotify are subsidizing things like Joe Rogans 100 million contract and some of the a lister musicians as part of their 360 deal.
That force is simply the economics of a winner take all market, especially where the product is a luxury good that people can do without. The record labels do not earn huge profit margins either.
Also the recommendations are a joke. Apple Music is utterly incapable of making good recommendations. It also strongly believes that because I’m French, every single playlist should contain 50% of French songs.
Spotify’s UI is really not good, but Apple Music is worst in class. I could go on and on for an hour about what’s wrong with Apple Music.
Google Play Music, a product Google killed, was a fantastic music service. It had incredible customization, great discovery, and worked with a wide variety of 3rd party clients. They killed it and replaced it with the utter garbage that is YouTube Music. I still can't fathom why.
And, I know I say thousands but I get this sort of behavior in Spotify when I've only got like ~50 songs in a playlist. And of course it can only do rudimentary sorting/filtering based on tags.
As for the post.. go for it mate