I totally agree, every 6 months I rethink how a I do social media. Currently focusing on LinkedIn for professional and TikTok for personal. I don't see a future where I am using Meta or Twitter for growth
If you rely on any of those platforms for growth, you are at their mercy. Best to find ways to grow that doesn't rely on the whims of someone else's business, or worse, an algorithm than can ban you or your business without explanation or recourse. I know people who built $50,000/mo businesses on FB, only to have it pulled from under them. The whole business dead overnight. The risk is far too high in my book, even if it seems unlikely.